Make an impact by responding!

We believe that by conducting research, we can build a better world, a better Finland, and a better society. We believe that decision-making based on researched, accurate, and reliable information is the best possible. We also believe that scientific knowledge ultimately benefits all of us, every Finnish citizen. Taking part in research requires little effort in exchange for the opportunity to share your opinion and to influence decisions that affect us all. Our clients represent all sectors of society—from the state to private companies, from organizations to political parties. This is why our research topics vary from politics to the sugar content of yogurts. In any case, no study is conducted in vain; all research results are used to support some form of decision-making.

Our other cornerstone is impartiality and the trust between us and our respondents. Every respondent can always be certain that their answers are handled carefully, confidentially, and anonymously. Impartiality means that we design and analyze studies as objectively as possible, without bias or distortion, exactly as our respondents have answered. Neutrality and impartiality are our guiding values.

How can I participate in research?

You may receive a phone call from us, a questionnaire by mail, an invitation by email (from an address ending in ...@taloustutkimus.fi or ...@taloustutkimus.net), or our interviewer may ring your doorbell or approach you in a public place to ask you to respond to a survey or fill out a questionnaire. Participation is always voluntary.


Is the interviewer / caller / research invitation from Taloustutkimus?
Six ways to recognize our studies and interviewers:

 

  1. We conduct telephone interviews only from the following numbers: +358 9 4245 1290, +358 9 3158 0001 or +358 40 940 1516
  2. An interviewer may occasionally call from another number to arrange an interview time or, for example, a video interview, but they will never ask for your personal identity code or bank details. The interviewer will always state that they are calling from Taloustutkimus.
  3. We never sell or market anything during interviews.
  4. We also conduct door-to-door interviews across Finland. Our interviewers can be identified by a photo ID badge attached to a lanyard.
  5. Survey invitations sent by email will always come from the domains taloustutkimus.fi or taloustutkimus.net
  6. You may also receive a research invitation by post, asking you to visit a landing page created specifically for that study. The web address may not necessarily end in taloustutkimus.fi or taloustutkimus.net, but the page will always clearly state that the study is conducted by Taloustutkimus. The page will also display our logo and a reference to our main site (taloustutkimus.fi), including links to information about data protection.

Important notice! In all of our own studies, we always make it clear that they are conducted by Taloustutkimus Oy, and/or that the interviewer is calling from Taloustutkimus Oy. In door-to-door studies, we clearly state that the interviewer is employed by Taloustutkimus Oy — not by any other organization with a similar-sounding name. Taloustutkimus Oy does not collect individual consumers’ contact details for any purpose other than research.

 

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