WIN Worldviews Survey - A Global Digest: Key Learnings from 2025
This publication brings together the key global highlights of the WIN World Survey (WWS) in a format that is easy to read, easy to share, and highly valuable for positioning both the study and our WIN network.
The study is conducted every year with the purpose to measure people´s thoughts, expectations, worries, and perceptions related to relevant topics for society and business.
Since its first edition in 2018, the WWS involves 40 countries around the globe. The wide coverage in terms of countries and cultures allows the collection of a range of beliefs that reflect the global population’s. The WWS deep dives into people’s opinions to shed light on trends and societal changes. Among others, researched themes are Gender Equality, Climate Change, Technology, Health, Generations and Work.
In the years, WIN has demonstrated wide competences and ability to conduct multi-country surveys following the highest standards requested by the market.
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